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About is a Philadelphia, Pennsylvania-based creative studio focused on developing innovative immersive solutions for health, wellness, and education. We are a mix of engineers, artists, biologists, game designers and storytellers who expertly blend cutting edge technologies with frictionless user experiences to create applications that provide value to our clients and improve the quality of life for our users.

Our Team

Vance Souders, Founder

B.S. Biology Temple University

Experienced and successful producer of serious games, simulation and training software

Clients included DARPA, DoD, NIH, U.S. Army, national medical institutes, school districts and more

Chairman of 2017 I/ITSEC Serious Games Showcase and Challenge

Founder of the Camden Biohacking Group (CBG)

Founder of mobile-game company Firewater Games


Vance is also two-time ultra-marathon runner, three-time rally driver and long-time rock-climber 

Yijie 'EJ' Hu, Co-Founder

M.S.E. University of Pennsylvania

M.B.A. Philadelphia University

Engineer-turned-investment-banker with background in both technology and finance

Projects and transactions in industries such as renewable energy, business services, engineering services, consumer goods, industrial and manufacturing

Experienced in valuation, diligence, market analysis, corporate development and business strategy


Michael Leonardi, CPT, Advisor


B.A. University of Maryland

Serial Healthcare Entrepreneur with a focus on Physical Rehabilitation, Fitness and Wellness ventures:
CEU-based programming: Neuro-muscular Control, Therapeutic Exercise and Evaluation methodologies
Physical Therapy, Fitness and Sports Performance devices
Allied Therapy staffing firm for Sub-Acute Hospitals
Integrated Physical Therapy and Wellness Clinics


Dr. Richard Newbold, Advisor


M.S. and M.D. Medical College of Pennsylvania

A.B. Dartmouth College 


Founder, Health Sciences Institute

President and Chief Technology Officer, HydroTerRen LLC

Managing Principal, BioSynEnergy LLC

Serial healthcare and renewable entrepreneur and visionary in technology commercialization


Kelly Pounds, Advisor

M.S. University of Central Florida

B.A. University of Central Florida

VP Learning Solutions, IDEAS

Instructional Design expert for Disney University and Hard Rock Café
Extensive experience in game-based instructional design and storytelling
Expert in the development and integration of storytelling with game-based learning

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